Students in grades 9-12 get to think like Entrepreneurs and pitch their ideas in competition!

This 6-week learning experience empowers high school students to think like entrepreneurs and create an idea for a unique business venture that supports the UN Sustainable Development Goals. Students will develop and test ideas through market research and prototyping, set goals, develop a business model canvas, and learn how to pitch their product or service. At the end of the 6 weeks, students will enter their business idea into a pitch competition alongside their peers. The top teams will be invited to pitch live at a Dragon’s Den-style virtual event.

This JA program aligns well with the following areas of the Ontario curriculum: Business Studies, Entrepreneurship, International Business, Sustainability.

This learning experience runs once per semester starting in October and March each year. This program can be run in the classroom or with a school club.

Program Outline (Semester 1 /Semester 2):
End of September / End of February: Teacher training October to November / March to April: Teachers guide students through program

  • Week 1 – Introduction and brainstorming activities
  • Week 2 – Innovation, prototyping, product and research assignment, brainstorming
  • Week 3 – Pitching, goals, mission, funding (no money will be used)
  • Week 4 – Business model canvas, prototyping, submit product idea to JA
  • Week 5 – Review research, goals, canvas, final business plan & pitch development
  • Week 6 – Final pitches (in-school), debrief, submit final business plan to JA

December / May: Judges review all student business plans to select the top teams
Early January / June: Top teams compete in a live virtual pitch competition

Through JA Pitch Your Vision, students will:

  • Understand the importance of entrepreneurship and innovation in today’s society and economy
  • Develop the mindset and skillset needed to be an entrepreneur
  • Generate, develop and pitch an innovative idea, and evaluate the feasibility and competitiveness of a new venture
  • Discover the risks and rewards of starting a business
  • Learn and apply business concepts from inception to product pitch, including product ideation, market research and prototyping, and creating a business plan and mission statement
  • Learn how to use creative approaches and collaborate through ideation
  • Make effective sales pitches and presentations
  • Set individual and team SMART goals and reflect on learnings
  • Gather data, evaluate alternatives, and develop a business model canvas
  • Develop teamwork, leadership, and responsibility.


Additional Resources


JA Pitch Your Vision connections to the Ontario high school curriculum and downloadable information sheet:

Overall, I was truly impressed with the curriculum the JA team had put together for the personal finance session. All were very important topics that I think every young person should be made aware of. Financial literacy is such an important area for young people to understand as it provides them a good basis to make educated decisions early on in their lives.

– Francesca Liberatore, Deloitte Volunteer, JA Personal Finance